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Who We Are

Social Animals operate past our core team. We actively engage with our creative community, inviting collaboration with people with shared values and aspirations.

hello@socialanimals.me

Our team, clients, and partners have a lot in common. Our minds are full of ideas, we love what we do, and we strive to create special things for others.

Integrity in everything we do. How we work within the team and what we demonstrate to the outside is clear and transparent.

We value:

Empathy. Business is all about relationships. Social Animals provide the highest level of service, mutual accord, and support. We build partnerships, work collaboratively, and root for each other's success. You can confidently be yourself with us.

Flexibility. We personalize each offer to meet clients where they are at.

Our team is growing, and we are open to inviting new talent to the team. Feel free to email us:

Do you want to join our team?

Friends & Partners

Meet the team

Many years in the creative field yielded a strong bond with colleagues globally.

Social Animals started as a passion project of two hearts living under one roof. Partners in business and life, Giorgi and Daria, grew their freelance business into a community of designers, copywriters, and other creative professionals.

Heart of Social Animals

Daria Stratovich — Co-Founder

Brand strategy & Creative direction

Giorgi Gasashvili - Co-Founder

3D, Motion, Art direction

Veta Berezhnaya - Lead Designer at Social Animals

Branding, Graphic Design, Illustration

Marie Protopopova - Lead Marketer at Social Animals

Digital marketing, Copywriting

No matter how many specialists are involved in your project, all communication goes through our team, deliverables are in one place, and extra support is just one email away.

We trust our partners, and our relationship allows for smooth project implementation, which is convenient for our clients.

Lenovo
Xerox
GlaxoSmithKline
Bonduelle
Fetaxa
Aperol Spritz
Вurger King
Mondoro
Sikkens
Pringles

Brands from the portfolio of our partners:

Adidas
Reebok
Schneider Electric
Tesla
VTB Bank
Вank Otkritie
Tinkoff Bank
Cofix
Rostelecom
MegaFon

360 Consult

WebValley Studio

UP Digital Agency

Academy of Service

The Atlas of Orthopedic Pathology

Design — Layout

Our works:

Dante

3D — Motion — Sound design

Promarie

Brand identity — Branded materials

Single Cloud

Brand consulting — Brand identity

Animated Poster Black and White

3D — Motion

Simple Shape

3D — Motion — Sound design

Academy of Service

Brand identity — Branded materials — Landing page

360 Consult

Brand identity — Landing page

ONE Story

3D

Brand consulting — Market analysis — Development of positioning

Eco-Calendar for Schneider Electric

Illustrations — Layout

Board game «Morok»

Illustrations — Design

2021 — Professional medical literature — Design, layout

Design Solutions

The «Atlas of Orthopedic Pathology», Volume 1

For print, we cooperated with the publishing house "ABV-press", which provided us with support at this stage.

In partnership with the authors, Social Animals team worked on the design and the layout of the book. The design is a continuation of the unique content of the book. We analyzed the medical literature and developed a design that is different from anything you see on the shelves of narrow-profile book stores.

The “Atlas of Orthopedic Pathology” is the first in a three-volume book on orthopedic pathologies.

The authors of the book combined dozens of years of practical experience in Russia and the United States and wrote a book unique for the Russian-speaking world.

While working on this book, we went through several steps:

Analysis of the medical literature
Creation of a collection of references
Creation of a template and layout grid
The layout of the book
Cover design development

Commentary of the Medical Community

“Excellent presentation of the material, beautiful illustrations”.

The book ended up in clinics, on store shelves and in the hands of professionals not only in Russia but also in the United States and Europe. Readers were impressed by the design of the book, they noted that the cover attracts attention, the book is very pleasant to hold in the hands, and one would like to purchase it for a personal collection.

Professor Vincent Vigorita

Kingsbrook Jewish Medical Center, Brooklyn, NY, USA

“Great work, great presentation, congratulations to the orthopedic group in Moscow”.

Professor Nogah Haramati

Montefiore Medical Center, the University Hospital for Albert Einstein College of Medicine, Bronx, NY, USA

“Great illustrations, congratulations on your excellent work”.

Professor Mikhail Klein

Hospital of Special Surgery, NY, USA

“Very decent work, congratulations, great presentation of the material, one of the best updated materials in Russian language”.

Professor Franklyn Sim, Professor Doris Wenger, professor Carrie Inwards

Mayo Clinic, Rochester, MN, USA

“Classical presentation of the material, great pictures, easy to comprehend”.

Patrizia Bacchinni

Villa Erbosa Hospital, Bologna, Italy

“Very decent monograph. It’s especially valuable that the material is well illustrated, modern and presented in Russian”.

MD, PhD, Professor, Academician, Aliyev M.D.

National Medical Research Radiological Centre of the Ministry of Health of the Russian Federation, Moscow, Russia

“Easy to comprehend material, extremely useful for specialists”.

Onco-orthopedist surgeon, Grigori V. Zinoviev

NMRC of Oncology named after N.N.Petrov of MoH of Russia, Saint Petersburg, Russia

Client’s commentary

I completely trust the Social Animals team to work on all my future projects and ideas".

"The modern and professional approach of Daria and the Social Animals team to our project is the basis of a long-term cooperation.

The Social Animals team brought a fresh, up-to-date, modern vision to our book, not from the field of medicine, but from the field of design, marketing, sustainability. The agency team is always following the changes and trends of this world, which influenced the design of our book.

2021 — Creative project by Giorgi Gasashvili — 3D, motion, sound design

Dante, Inferno

The project was created to participate in the Alternate Realities challenge. The work got into the TOP-25 out of 2400 participants from all over the world.

The render is inspired by Eugene Delacroix’s painting "Dante's Boat", the plot of which is based on the eighth song of hell from the work "The Divine Comedy" by Dante Alighieri.

"In this project, I made the most of my time management skills and the ability to work efficiently, quickly and make the best decisions, since the idea was grandiose, and the time to create the work, as well as the technical capabilities of the computer, was limited. This project took 2.5 weeks of almost continuous work and rendering.

The render composition needed to be divided into components:

I knew from the very beginning that I wouldn’t be able to render all of that in a single scene due to the technical limitations of the computer, so my compositing and post-production skills came in handy here.

I started with the water simulation, and, ideally, I would have added more details, but it was also important to keep going and include other components of the composition, so I achieved the most acceptable result and moved on to the next stage.

Next, I worked on the characters, and it was a very interesting step, since I interacted with cloth simulation. First, I designed the fabric, then to convey the feeling of heavy winds, I applied wind simulation to make the fabric react to air movements. It was a time-consuming process after which I added characters to the composition.

According to the conditions of the competition, a round shape had to be placed on the background, and I decided to include something like a portal there, for which I applied particle simulation. I created this simulation separately and then added it to the main composition. The same goes for the golden frame around the portal.

The clouds in the background are taken from the original painting, "The Destruction of Pompeii and Herculaneum" by John Martin, which is now in the public domain. To add more dynamics, I cut the painting into 3 layers and then animated them separately. Next, in After Effects, I added lightning, which also highlighted the clouds.

As for the background, I decided to cut down on the production time by working entirely in post-production.

I found ready-made models of zombie-people and applied 5-6 different motion animations to these characters and filled the space underwater with them. There were a lot of characters, but I made enough of different animations so that there was no noticeable repetition. I decided that the most effective way to show the characters is to highlight the water at the moment when the lightning shoots.

The last step was the creation of people underwater. I wanted to add them from the very beginning, but I knew that building this whole scene would be a very time-consuming process, and the scene would still look great even if I wouldn’t manage to find time to add these characters. However, since in the previous stages I reduced the time and worked as efficiently as possible, I had the opportunity to add this piece as well.

At the very end, I added sound effects, thanks to which you are even more immersed in the atmosphere of the render".

Water
Background
Main characters

Step 1: water, fabric simulation, main characters and portal

Step 3: eye-catching details and sound effects

Step 2: background in post-production

2022 — Schneider Electric — Illustrations, layout

Client’s commentary

Eco-Calendar for Schneider Electric

Sustainability has been a big topic for Schneider Electric for years, and it’s one of the main focuses for 2022. To popularize this topic among company’s employees, Schneider Electric Green Team CIS team, together with Social Animals created a calendar of environmental initiatives for 2022.

The result exceeded our expectations. The calendar turned out to be stylish, convenient, and at the same time colorfully designed. Thanks to the Social Animals team for the great cooperation, creative ideas, and incredible results!"

Each month of the Green Calendar is dedicated to a specific environmental theme. Custom illustrations were created for each theme, as well as for the cover, which can also be used by the Green Team for other environmental initiatives, presentations, and other materials. The illustrations were created taking into account the brand book of the company.

"The challenge was to create an ecological calendar with activities for our employees, taking into account two important factors: a fairly strict brand book and our desire to make the calendar bright and memorable, following current trends.

Schneider Electric presented the calendar as an example of a successful environmental initiative at a meeting of the CSR and Sustainability Committee of CCI France Russie.

2020 — Creative project by Violetta Berezhnaya — Illustrations and design

Designer’s commentary

Board game «Morok»

Board game "Morok" is a tactical card game based on the principles of solitaire and mahjong, suited for an audience of 16+. There are 7 anthropomorphic characters. The rules of the game are based on the layout of cards that are laid out on the table in a certain pattern. The name of such layouts is "nav". This refers to the beliefs of the ancient Slavic people, for whom the world is divided into 3 parts: "prav'", "nav'", and "yav'" or "reality".

"The game is based on Slavic mythology and is inspired by the ancient Russian folklore and its interpretation in the form of illustrations by Ivan Bilibin and the Palekh miniature. The board game draws attention to Slavic mythology, as it is usually perceived in the form of children’s fairy tales, but in reality it is something more dark and mystical."

2020 — Creative project by Giorgi Gasashvili — 3D, motion, sound design

Designer’s commentary

Simple Shape: Story of a Wheel

The video got into TOP-40 out of 300 participants

The project was created to participate in the Automotive CG Challenge by YouTube-blogger, 3D and VFX artist from London Andrey Lebrov.

“The main idea is to show the evolution of the wheel and look into the future. It was my first time working with rigging and animating a car in 3D. It was a very interesting project for me personally, as I was able to not only test my technical skills but also use visual storytelling in the competition work.”

2021 — MagniuM — Brand consulting, market analysis, development of positioning and communication plan, proposal for changes in the design of identity, packaging and website
magniumpro.ru

Client’s commentary:

Project team:

MagniuM: brand consulting and positioning

Stages of work:

Together with our partners, consulting company 360 Consult, we conducted a full audit of the MagniuM brand. The process of work lasted up to 3 months.

In the future, the client plans to implement our recommendations into the work of the brand with his own team.

Project leader: 360 Consult consulting agency and its founder Andrey Obukhovich, partner at Social Animals
Project management, brand strategy: Daria Stratovich, founder of Social Animals
Brand Strategy: Maria Protopopova, Lead Marketer, Social Animals
Design: Violetta Berezhnaya, lead designer at Social Animals
Targeted advertising: Olga Pavlova, targetologist, partner of Social Animals
Web design and SEO: Web-Valley agency, partner of Socal Animals

"Thanks to the Social Animals team and Daria personally. Our company approached with one task: to form the positioning of the brand in the soft drinks market. The peculiarity of our product is the absence of a formed niche in the Russian market of functional drinks.

As a result of the work, we received ready-made tools for image formation, positioning and detuning among competitors, recommendations for the formation of a commercial offer.

In the process of collecting information about our product, we identified weaknesses and strengths. The Social Animals team studied both the Russian and foreign markets and offered the most effective packaging and image-building solutions. The communication plan with potential buyers is written in sufficient detail, the mission and voice of the brand are formed.

Our company received a qualitative analysis and working recommendations for the development of the brand and product.”

It was important for us not only to carry out an analysis and draw conclusions, but also to prescribe a clear step-by-step plan for further work in all areas, from rebranding to the implementation of the communication plan. We also provided the client with drafts of a new identity and packaging design, references for changes in the design of the site, social networks and marketing materials, as well as creative texts, theses and headings that can be used in work right now.

Exploration
2-hour call with a client, where we discuss 3 components: Customer, Client, Company. As a result, we analyze the client’s request, determine the wishes, goals and form a step-by-step plan for further work.

Market research
We conduct a comprehensive analysis by a team in Russia and the USA: competitors, trends in the soft drinks market in Russia and abroad, trends in packaging design. As a result, we draw a parallel with the current actions of the client, select trends that are relevant to us, conduct a SWOT analysis and identify the strengths and weaknesses of the current product and positioning.

Brand audit
We analyze current materials: identity, packaging, website, communications, customer and audience reviews, tone of voice and positioning. As a result, we offer a list of changes that can be implemented to achieve brand goals, whether it be sales, building a strong community, promoting the brand, and so on.

Target audience
We work out in detail the categories of the target audience, as well as what information and values need to be broadcast for each category. We also prescribed a specific wording when addressing each type of audience in the B2C segment, as well as an example of a basic offer to partners in the B2B segment.

Positioning
We are working on a strong positioning, taking into account the information and conclusions that we received in the previous stages. We describe in detail the mission, values, voice and character of the brand, brand legend, USP in the B2C and B2B segments. All texts, slogans and headlines can be used in brand marketing and communication materials right now.

Communications plan
We wrote down a list of product, team, and mission messages that need to be communicated in order to make a holistic impression on potential customers. Next, we compiled a list of sites (media, communities, bloggers) where we can find the brand’s audience, as well as placement options on each site and other details. We also set out the stages according to which you should start publishing PR materials, launching collaborations, advertising in the media and with bloggers.

Social media
We analyzed the current content on the brand’s social networks, analyzed competitors in terms of the same indicators, and also looked at the results of current targeted advertising campaigns. As a result, they identified strengths and weaknesses and came up with a list of suggestions and steps that can be implemented right now.

Website
Together with our partners, web design agency Web Valley, we conducted a detailed audit of the MagniuM website, as well as competitor websites in terms of design, user experience, SEO indicators. Next, we wrote down growth points and recommendations for each block of the current site, and also came up with a list of references and solutions that we propose to apply.

Rebranding: concept
Based on our analysis, we came up with proposals for changing the logo, corporate identity, packaging and marketing materials. We also provided references and first drafts of the new identity and packaging design.

Upon completion of work with MagniuM, we issued all our analysis, conclusions, recommendations and a step-by-step plan for further work in the form of a presentation.

2021 — Creative and lifestyle brand — Brand identity, branded materials
www.promarie.com — www.instagram.com/promariecreative

Promarie

Main Promarie logo as well as logos for sub-brands: Wedding, Education и Creative
Color palette
Fonts
Stationary and packaging design
Instagram layout design

Marie is not only the Lead Marketer of Social Animals, but also a successful entrepreneur. Her Promarie brand is dedicated to creativity and watercolor painting. Maria works in three directions:

Wedding. Watercolor painting in wedding invitation design.

Education. Educational materials for creative skills development and creative business.

Creative. Lifestyle and inspiration.

The Lead Designer of the Social Animals team, Veta Berezhnaya, took over the development of the Promarie brand, including:

The basis for the development of the design was the work of Marie: her paintings, as well as photographs. In her work, she often turns to the colors of nature and finds inspiration in everything related to the ocean, water, surfing.

2021 — Cloud technologies for business — Brand consulting, brand identity
single-cloud.ru — www.instagram.com/single_cloud

Single Cloud

The founder of the company turned to us for advice, which later transformed into finalizing the brand identity. The main task was to come to a visually coherent brand.

We have gone through several stages:

Consultation on the logo, colors and fonts that the client originally used
Development of recommendations and moodboard
Finalization of the logo, selection of a color palette, gradients and fonts
Development of recommendations for changes to the company's website

Client’s commentary

Social Animals commentary

"In search of a creative agency for our IT startup, we turned to our friend for advice, whose expert opinion is beyond doubt. He advised us to call Daria and her agency Social Animals. We were not mistaken, this is a team of professionals.

Initially, the Single Cloud logo used pink, which already distinguished their competitors. We decided to take this color as a basis, refine it and create gradients that can be used on the website, branded materials, and also animated. We also came up with a proposal for a new font for the logo and font combinations for the site and branded materials.

Competitors and cloud computing companies often turn to blue or green color palettes. However, during the first call with the client, we saw their willingness to try something new and to make bold decisions.

The very next day, online, we discussed with Daria our vision of the project’s identity, and two days later we received an offer that exceeded all our expectations!

We are most satisfied with the cooperation, we have a lot of joint work ahead of us. There are many ideas, and now we know exactly who can be trusted with them.

Thank you, Daria and Social Animals! You are true professionals!»

2020 — Creative project by Giorgi Gasashvili — 3D, motion

B&W Posters Challenge

"The idea is to develop your creativity and technical skills by creating something new every week. For each poster, I generate a random word and then animate it. I support the black and white style with the addition of color accents."

Animated posters were made in Cinema 4D, in conjunction with Octane Render and After Effects.

2020 — Business consulting — Brand identity, branded materials, landing page
academyofservice.ru

Academy of Service

In partnership with the client, we developed the identity and "voice" of the Academy of Service brand.

Academy of Service is a consulting company that operates in the field of administrative services and provides a wide range of services, from consulting and auditing to the full implementation of turnkey projects. The Academy of Service business model is unique and has no analogues on the Russian market, and the founders of the company are experts in the field of administrative services, organization and filling of the space.

Client’s commentary

The process

What now?

At the end of 2021, the client updated some elements of the landing page with the help of their internal design team.

In addition, Social Animals and Academy of Service have partnered as some Academy of Service clients require our services as well.

From the suggested references and moodboards, they liked two very opposite ideas, which we developed in the stylescape format. We understand that it is a really difficult task to decide what visual solutions you want to implement, especially if the client is faced with such a need for the first time. Therefore, we do everything so that our clients get acquainted with various scenarios for the development of events, "try on" them for themselves, and only then make a choice.

The client also needed advice on choosing a company name and copywriting services in Russian and English for a website, presentation and other materials.

We worked on texts and creating an identity at the same time in order to present a complete solution. In this case, it is easier for the client to imagine how the final project will look like in real life. The creation of the landing page was the last stage of the project.

It was important for the client to launch online with high quality, to develop all the necessary materials to get started, as well as to participate in promotional events and present their project to the public.

At the moment, the Academy of Service is successfully developing, and the founders of the company are building a personal brand and company image by participating in promotional events, conferences, and so on.

"We are very grateful to Daria and the Social Animals team for an unrealistically cool project that was implemented on a turnkey basis.

Starting with the development of the brand book of the company, ending with the design of the site, souvenirs, etc. All materials for our company were implemented through a "single window", which is super convenient in the modern world.

At the start of the project, we had many questions, and we did not understand where to start. Daria clearly and clearly put everything in its place, guiding and accompanying us on the path of the project. All the time we felt support and help and every time we saw a quality result. Dasha has a unique ability to listen and hear people and bit by bit to collect the necessary puzzle.

Thank you very much for "our" 100% site, colors, text, style and design. It is worth a lot when not just a "beautiful" picture is created, which is divorced from reality, and you seem to be trying on a "someone else’s coat". But a really "lived" product, which is a part of your heart and soul and only emphasizes you.

Thank you for your patience and finding new solutions to our changes while working on the site.

I think this is just the beginning of our interaction.”

2020 — Cross industrial consulting — Brand identity and landing page
360consult.ru

360 Consult

The idea of ​​the brand name is to provide comprehensive support in all areas of the retail business. The logo symbolizes a 360-degree approach and a continuous cycle of solving business problems. The circle shape is used as an element of corporate identity, demonstrating the smooth process of cooperation.

360 Consult is a cross-industry consulting company in a wide range of business areas: strategy and planning, retail, commerce and legal consulting, HR, marketing, including sports marketing, as well as administrative services.

The Social Animals team developed a logo, identity, and a landing page that serves as a business card for the company and its founder, presenting previous experience and current services.

At the moment, the creative agency Social Animals is a strategic partner of 360 Consult.

Client’s commentary

"After working with Daria and the Social Animals team on projects to create the identity of several of my Brand projects in completely different areas, I want to note the highest level of customer focus at all stages of the project, an impressive style of communication with the client.

Balance between a business approach and human qualities, the ability to listen and hear the wishes and needs of the client. It was very pleasant to communicate with Daria.

Efficiency of interaction, accuracy, punctuality on all agreements and deadlines. Minimal discrepancies in expectations and in the result that you get at the output.

Joint work on the project takes place in a respectful, professional format. With a great focus on getting the customer the product and quality they expect, at reasonable prices.

On the basis of our first project, the idea was born to continue the interaction in a permanent partnership. As part of this partnership, I have repeatedly recommended Daria and her Social Animals team to my partners and clients, and I was also pleased to invite Social Animals to interact as a partner in one of the projects."

Our approach

We strive to exceed expectations. We work artlessly, confidently, and responsibly.

We believe that a win-win outcome derives from maintaining curiosity and asking the right questions.

Inquisitiveness is a tool that helps us get closer to our clients, look at their business from multiple perspectives, and approach our job starting at the heart of your organization.

Solutions are born from open dialogue.

Strategy

Core directions:

Brand and communications audit
Market research
Brand platform and positioning
Creative strategy
Design strategy
Communication strategy
Social media strategy

Creative

Branding and identity
Graphic design
Web design
TV/Video advertising
3D/2D animation
Background music and sound design
Illustrations
Event branding

Personal consultations for creative specialists
Group learning and corporate training

Contact us

Ready to work with us?

3D and Motion

Source: Wyzowl

Imagination has no limits

What are 3D and motion? It’s a form of design that combines animated 3D and 2D graphics, music, and sound effects. It’s the most effective (and impactful) tool for storytelling, audience engagement, and delivery of information.

3D and motion design is used to create:

85% of people would like to see more video content from brands.

69% of people prefer to watch a video to learn about a product or service (only 18% prefer to learn by reading text).

Digital advertising for TV and Outdoor screens
Content for social media
Presentations
Music videos
Augmented and virtual reality materials
Animations for web design and applications
360-degree videos
Infographics and educational videos
Promotional videos

Numbers speak for themselves

86% of businesses use video as a marketing tool.

Video content is an opportunity to grow and level up your brand.

How we create a video

5.

Finalize the video, make corrections and transfer the final materials to the client

Giorgi Gasashvili, art director of Social Animals, specializes in 3D and motion.

We strive to exceed expectations, and work artlessly, confidently, and with maximum involvement.

We capture the wishes and demands of our clients, and together we come up with an outstanding result. The process is transparent:

2.

Write a script, create characters, and produce scenes

1.

Discuss the proposal

3.

Draw a storyboard and agree on the style of the video

4.

Produce scenes in 2D or 3D

More about the Social Animals agency

Our 3D and Motion works

Dante, Inferno

2021 — 3D — Motion — Sound design

B&W Posters Challenge

2020 — 3D — Motion

Simple Shape

2020 — 3D — Motion — Sound design

ONE Story

2020 — 3D

Ready to work with us?

Brand development

We create memorable, holistic, and timeless brands

What makes a strong brand?

All these components directly affect the long-term financial success of the brand.

Approachable
Engaging
Thoughtful
Reliable

Stages of building a brand

5.

Name, slogan, description

Daria Stratovich, creative director and brand strategist at Social Animals specializes in brand development.

Stage 1. Foundation

2.

Positioning

1.

Market analysis

3.

Mission, vision, values

4.

Brand legend

More about the Social Animals agency

7.

Brandbook and guidelines

6.

Identity (logo, fonts, color palette, and graphic elements)

7.

Space design

Step 2: Branded Materials

2.

Design of printed advertising and marketing materials (catalogs, books, flyers, magazines)

1.

Package design

3.

Design of digital advertising and marketing materials (email newsletters, social networks, e-books, online advertising, etc.)

4.

Materials for internal communications

6.

Merchandise

5.

Branded keepsake and stationery

8

Web design

7.

Animation and 3D

Step 3. Growth

2.

Internal Corporate Communications Strategy

1.

Communication strategy

3.

Social media strategy

4.

Digital advertising and SEO

6.

Copywriting

5.

Creative concepts

Our branding works:

Promarie

2021 — Brand identity — Branded materials

Magnium

2021 — Brand consulting — Market analysis — Development of positioning

Academy of Service

2020 — Brand identity — Branded materials — Landing page

360 Consult

2020 — Brand identity — Landing page

Single Cloud

2021 — Brand consulting — Brand identity