2021 — Professional medical literature — Design, layout
For print, we cooperated with the publishing house "ABV-press", which provided us with support at this stage.
The “Atlas of Orthopedic Pathology” is the first in a three-volume book on orthopedic pathologies.
The authors of the book combined dozens of years of practical experience in Russia and the United States and wrote a book unique for the Russian-speaking world.
While working on this book, we went through several steps:
Analysis of the medical literature
Creation of a collection of references
Creation of a template and layout grid
The layout of the book
Cover design development
In partnership with the authors, Social Animals team worked on the design and the layout of the book. The design is a continuation of the unique content of the book. We analyzed the medical literature and developed a design that is different from anything you see on the shelves of narrow-profile book stores.
The «Atlas of Orthopedic Pathology», Volume 1
Commentary of the Medical Community
“Excellent presentation of the material, beautiful illustrations”.
Professor Vincent Vigorita
The book ended up in clinics, on store shelves and in the hands of professionals not only in Russia but also in the United States and Europe. Readers were impressed by the design of the book, they noted that the cover attracts attention, the book is very pleasant to hold in the hands, and one would like to purchase it for a personal collection.
Kingsbrook Jewish Medical Center, Brooklyn, NY, USA
“Great work, great presentation, congratulations to the orthopedic group in Moscow”.
Montefiore Medical Center, the University Hospital for Albert Einstein College of Medicine, Bronx, NY, USA
“Great illustrations, congratulations on your excellent work”.
Hospital of Special Surgery, NY, USA
“Very decent work, congratulations, great presentation of the material, one of the best updated materials in Russian language”.
Professor Franklyn Sim, Professor Doris Wenger, professor Carrie Inwards
Mayo Clinic, Rochester, MN, USA
“Classical presentation of the material, great pictures, easy to comprehend”.
Villa Erbosa Hospital, Bologna, Italy
“Very decent monograph. It’s especially valuable that the material is well illustrated, modern and presented in Russian”.
MD, PhD, Professor, Academician, Aliyev M.D.
National Medical Research Radiological Centre of the Ministry of Health of the Russian Federation, Moscow, Russia
“Easy to comprehend material, extremely useful for specialists”.
Onco-orthopedist surgeon, Grigori V. Zinoviev
NMRC of Oncology named after N.N.Petrov of MoH of Russia, Saint Petersburg, Russia
— Irina Bulycheva, author of the “Atlas of Orthopedic Pathology”.
"The modern and professional approach of Daria and the Social Animals team to our project is the basis of a long-term cooperation.
The Social Animals team brought a fresh, up-to-date, modern vision to our book, not from the field of medicine, but from the field of design, marketing, sustainability. The agency team is always following the changes and trends of this world, which influenced the design of our book.
The "Atlas of Orthopedic Pathology" is a specific medical professional product, but it is presented in a completely new non-standard, and attractive format.
The book received excellent reviews from medical professionals around the world. We want to develop this successful project further and release the next volume and additional materials.
I completely trust the Social Animals team to work on all my future projects and ideas".